How to effectively use Etsy's promotional tools to increase your sales


To grow your creative business you need to effectively promote it, both within Etsy and in social media.

Would you like to know how you can use smart marketing tactics and run effective promotional campaigns to bring in new shoppers, retain existing customers, and increase revenue in your Etsy shop?

If yes, then this course is for you!

In this course you will learn:

  • How you can promote your products with Promoted listings and Google shopping without wasting your money
  • How to run special sales and offers to incentivize shoppers to spend more than they usually would
  • How to use Shop Updates, a promotional tool, which can help you drive traffic to your shop both from social media and from Etsy


Creative BizLab supports creative entrepreneurs seeking to build and expand their business to new markets. We offer hands-on support via online training, equipping creatives with practical business knowledge and skills.

Over the course of the last three years, Creative Bizlab has coached, consulted and trained over 1000 makers on business topics such as business planning, pricing, branding, digital marketing and selling online, mainly on Etsy.

Creative BizLab's co-founders are Ifigenia Christodoulidou and Zacharias Polymenakos. We are very proud to see most of our members having stable, self-sufficient creative businesses and selling their creations all over the world!


Ifigenia Christodoulidou
Ifigenia Christodoulidou
Business Coach & Mixed Media Artist

About Ifigenia

Hi! My name is Ifigenia.

I help people make a living selling their creations online, by showing them how to believe in themselves and how to use their creativity, their skills and their strengths to their benefit. Most importantly I show them HOW they can achieve this, step-by-step! 

I am the co-creator of CreativeBizLab, an online training and consulting company for small creative businesses. We have helped more than a thousand people so far build their creative businesses and sell their creations via the internet, especially on  I hold a degree in Psychology and 2 postgraduate degrees in Business Psychology from UCL (University College London).

And sometimes, when I find the time, I paint!

I would love to hear from you! Send me your thoughts and questions in

Zacharias Polymenakos
Zacharias Polymenakos
Management Consultant & Start-up Mentor

About Zacharias

Zacharias holds an MBA from New York University (Stern 1999) and has extensive work experience in Banking and Management Consulting, with focus on business planning, management and finance. 

He believes in the great value of the Creative Economy and enjoys helping makers and young people achieve their potential. He is also a maker @ Selektah Clothing.

What's included?

4 Videos

Learn how you can use smart marketing tactics to promote your Etsy shop

Get access to PROMOTE!